News  Industry
Amplify tablet

Rupert Murdoch's News Corporation is behind Amplify, a company which sees a bright future for tablet-based education systems. It so believes in this that its just launched its first one, a 10-inch device running a modified version of Android 4.2 Jelly Bean. It's not clear who manufactures the device but a strong hint is given on the Amplify website where it says it is: "similar to an Asus MeMo Pad ME310T".  The plan is to provide both the hardware and software of the future, and since the standard Google apps such as Chrme, GMail, Calendar, Google+, Hangouts etc, Google are keen to play their part in this rapidly growing market.

One tablet per student...

The on board software is heavily customized towards educational use. The UI is reminiscent of the underlying Android Holo theme but displays prominent "notebooks"on its home page which deliver quick access to whatever learning/use category the student and teacher require. 

The $299 tablets are only for that price when a $99/year supscription to Amplify content is taken out. There is also a $4349 4G version with a $179/year contract option.

The project is certainly ambitious, and of the kind of scale Murdoch and his corporation is used to. Whether it will succeed, only time will tell, but on the face of it this has all the makings of being in the right place at the right time.