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News  Software
News  Software

A fantastic joined-up-media initiative from upmarket UK supermarket Waitrose sees the QR code for their Android app broadcast directly to viewers TV screens. This means Android users can simply point their handsets at the screen to directly install the app with no fiddly typing, searching the market or browsing websites. With way over 100,000 apps available the need to stand out by integrating cross-media marketing campaigns becomes increasingly important. Combined with Androids phenomenal growth during 2010 its clear this is something Waitrose embrace wholeheartedly. The app is no gimmick either - it offers Christmas recipes, seasonal food ideas, gift inspiration cooking tools and planners to help you plan, organise and enjoy your perfect Christmas.

News  Software

Cyanogen has done it again - following the SDK 2.1 release he's put out a swift little mod to enable pinch zoom on the browser. Even better is the way its been done - this isn't your usual full-on ROM overwrite which still scares a few folk (;-)) but a simple file replacement patch which just involves sending 3 files over to your live N1 then rebooting. His release notes say it will be in an upcoming N1 ROM image, so we can only stand back in awe at what else this will contain. He hints at this by commenting that the feature is in a common library, so its not just the the usual suspects such as the image browser - animated wallpapers anyone?

News  Software

Android game fans got the news they had been waiting for when Google made an announcement of the latest NDK, version 3, yesterday as it features OpenGL ES 2.0. This brings native, i.e. C++ or non-java, support for the latest version of the 3D graphic system and brings it in line with the iPhone and Palm Pre SDK's. The significance of the NDK and C++ is that it allows developers to "hit the metal" directly, bypassing java which is often blamed for the performance problems seen in apps which demand realtime updates, such as games. This is great news indeed - but this latest Open GL support is only for Android 2.0 and above users.

 

News  Software

There’s an air of excitement buzzing round the net as we eagerly await the news from Google as to what’s in its next Android release Gingerbread. Speculation is rife, but the clever part of all this anticipation is that Google have created a Willy Wonka’s Confectionery Factory of rooms tempting us from Cupcake to Donut, Eclair to Frozen Yoghurt. In fact, we’re half expecting Johnny Depp to turn up to make the announcement that will entice us through the next door..